GenuSurg brings specific expertise to the operating room table that ultimately facilitates creation of prospectively competitive products.

The preferred strategy via which to achieve this outcome is to: 

• pinpoint a design or designs that the development team gravitates towards
• identify the strengths and weaknesses of those designs
• forecast how the components of the successors of those systems will be designed and fabricated (shapes, materials, surface finishes, etc)
• develop a new system to rival the projected future designs

Minimization of the risk of failure is critical as there is one definitive metric by which your would-be implant company (or knee implant division of such) and your knee arthroplasty system will be judged - clinical survival of the reconstructions. As a new player in the joint arthroplasty field, neither you nor the surgeons who would use your products can afford to have otherwise avoidable failures of the corresponding surgical cases. The rising prevalence of national and regional joint registries abroad and even now in the United States provides surgeons with direct access to survival data via which he or she can directly compare your system's clinical early-, mid-, and long-term performance with that of your would-be competitor's systems. As a result, it is imperative that whenever possible, the design team must utilize whichever features are clinically beneficial to survival, while at the same time avoiding the temptation to incorporate features that lack a solid clinical rationale and may otherwise jeopardize survival.

Therein lies the challenge. You want to develop a product that surgeons will want to put in, without elevating the risk of arthroplasty failure, and all the while allowing the patient to function at high levels. To achieve this requires and in-depth knowledge of the clinical performance, strengths, and limitations of past and current designs, and an accurate forecast as to how current and historical trends will impact the future direction of knee arthroplasty systems and how they are surgically placed. It is this challenge that GenuSurg welcomes and sees as its mission as your product development partner.